List of products by brand New Balance

History and Philosophy of New Balance

Origins and Evolution

New Balance was founded in 1906 in Boston, Massachusetts, beginning as a company specializing in arch supports and other accessories designed to improve the fit of shoes. Over time, it evolved to become one of the leading athletic footwear brands, recognized worldwide for its commitment to quality and performance.

New Balance's philosophy revolves around meeting the needs of all athletes, from professionals to amateurs, through innovation and technology. This dedication has positioned the brand as a symbol of excellence in the sports world.

Commitment to Quality

New Balance is distinguished by its unwavering commitment to quality and attention to detail. Each product is the result of a meticulous design and manufacturing process, ensuring that it meets the highest standards of performance and durability.

In addition to its focus on product quality, New Balance strives to constantly innovate, incorporating the latest technologies and materials into its footwear and sportswear to offer the best solutions to athletes.

Featured Products

Innovative Footwear

New Balance is recognized for its wide range of sports footwear, including shoes for running, training and active lifestyles. Each pair of shoes is designed with specific technologies to improve performance, comfort and support, adapting to the different needs and preferences of users.

Among the most iconic models are the 990 and 574 series, which not only stand out for their functionality but also for their style, becoming favorites both on the track and on the street.

Clothes and accessories

In addition to footwear, New Balance offers an extensive line of sports apparel and accessories designed to complement athletes' active lifestyles. From technical apparel for training and competition to casual everyday options, New Balance ensures athletes are well equipped in any situation.

New Balance clothing is characterized by its functionality, incorporating innovative fabrics that improve breathability, temperature regulation and comfort, allowing athletes to push their limits with confidence.

Sustainability and Social Responsibility

Sustainable Initiatives

New Balance is committed to reducing its environmental impact through sustainability practices in the production of footwear and apparel. The brand focuses on the use of recycled materials and manufacturing processes that minimize waste and water consumption, demonstrating its responsibility to the planet.

Additionally, New Balance promotes initiatives that support communities around the world, from footwear recycling programs to collaborations with charities, reaffirming its commitment to ethical and responsible business conduct.

Support for the Sports Community

New Balance actively supports the sports community through sponsorship of athletes, teams and events in a variety of sporting disciplines. This support not only reflects the brand's commitment to sports, but also allows New Balance to stay at the forefront of the needs and trends of the sports market.

By investing in the development and promotion of sport at all levels, New Balance contributes to the growth of healthy and active communities, inspiring people of all ages to pursue a healthy and active lifestyle.