List of products by brand Asics

History and Philosophy of Asics

Origins and Career

Founded in 1949 by Kihachiro Onitsuka, Asics began as a small company in Kobe, Japan, with the goal of promoting youth through sports. Asics is an acronym for the Latin phrase “Anima Sana In Corpore Sano,” which translates to “A healthy mind in a healthy body.” This philosophy has guided the brand in the development of products that seek perfect harmony between body and spirit.

Over the years, Asics has established itself as a global leader in sports footwear and apparel, known for its innovation, quality and commitment to research and development of advanced technologies to enhance athletic performance.

Commitment to Innovation

Innovation is at the core of Asics, driving the creation of products that set new standards in sport. From the development of its iconic GEL cushioning technology to the introduction of advanced support systems, Asics strives to offer solutions that improve movement efficiency and prevent injuries.

The Asics Sports Science Institute, located in Kobe, is a testament to the brand's scientific approach to product design, where researchers and athletes work together to achieve significant advances in sports equipment.

Featured Products

Innovative Footwear

Asics offers a wide range of sports footwear that caters to runners, tennis players, gymnasts and athletes of various disciplines. Each shoe is designed to provide support, stability and comfort, helping athletes push their limits and reach their full potential.

Among the most popular models are the Gel-Kayano, Gel-Nimbus and GT-2000 series, each equipped with specific technologies for different stride types and cushioning needs, demonstrating the versatility and depth of the Asics product line.

High Performance Clothing and Accessories

In addition to footwear, Asics produces sportswear that combines functionality and style. From technical running apparel, to sports team gear and clothing for high-intensity training, Asics ensures athletes are adequately equipped for any activity.

Accessories, such as backpacks, hats and gloves, are designed with the same care and attention to detail, ensuring that each Asics product contributes to improving the sporting experience of athletes at all levels.

Social Responsibility and Sustainability

Sustainable Initiatives

Asics is deeply committed to sustainability and social responsibility. The brand works tirelessly to reduce its environmental impact by using recycled and sustainable materials in its products and packaging, as well as optimizing production processes to be more efficient and less harmful to the environment.

In addition, Asics supports various global and local initiatives that promote sport as a tool for social development, health and well-being, underlining its belief in the positive power of sport in society.

Commitment to the Community

Asics believes in the power of sport to change lives and is dedicated to making sport accessible to everyone. Through sponsorships, sports development programs and collaborations with non-profit organizations, Asics seeks to inspire people of all ages to move, compete and achieve their sporting dreams.

Asics' commitment to the community extends beyond sport, promoting health, inclusion and equality through its products and global presence, reinforcing its mission to create a healthy mind in a healthy body.